Development of an 8 piece identity kit for the Copa América soccer tournament HD broadcast. Stressing the epic character of the event, the intro goes through a play immortalized by colossal statues. The rest of the pieces come out of it.

Credits


  • Client: VTR
  • Agency: Lowe Porta
  • Producer: Matias Vergara
  • Creative Director: Manuel Manquepi

SMOG


  • Direction: Moises Arancibia
  • Executive Producer: Ricardo Gonzalez
  • Designer: Moises Arancibia, Marco Lizama, David Fenner
  • Storyboard: Moises Arancibia
  • 2D Animation: Patricio Molina
  • 3D Modelling: Marco Lizama, Pablo Sepulveda, David Fenner
  • 3D Animation: Marco Lizama, Pablo Sepulveda, David Fenner
  • Compositing: Moises Arancibia, Marco Lizama, David Fenner, Patricio Molina
  • Editing: Moises Arancibia
  • Music: Mira

Process